Since its inception, the New Balance 990
A Legacy Born from Innovation
Launched in 1982, the New Balance 990 was the first running shoe to break the $100 price barrier, a bold move that reflected its premium quality and advanced technology. Designed with a focus on performance and comfort, the 990 introduced features like ENCAP midsole technology, which combined durable polyurethane with a soft EVA core to provide superior support and cushioning. This innovation set a new standard in athletic footwear and cemented the 990's reputation as a trailblazer in the industry.
The Evolution of a Classic
Over the decades, the New Balance 990 has undergone several iterations, each building on the legacy of its predecessor. From the 990v2 to the latest 990v6, every version has retained the core values of quality and innovation while incorporating modern advancements. The shoe's timeless design, characterized by its sleek silhouette and signature "N" logo, has made it a favorite among sneakerheads and fashion-forward individuals.
One of the key reasons for the 990's enduring popularity is its Made in USA line, which exemplifies New Balance's commitment to domestic manufacturing. Crafted with precision in New Balance's U.S. factories, these shoes are a testament to the brand's dedication to quality and authenticity.
A Cultural Icon
Beyond its technical prowess, the New Balance 990 has transcended its status as a performance shoe to become a cultural phenomenon. It has been embraced by various subcultures, from runners and athletes to streetwear enthusiasts and celebrities. Its understated yet sophisticated design makes it versatile enough to pair with both casual and formal attire, further solidifying its place in fashion history.
Explore the Full Range
To dive deeper into the world of New Balance 990, check out this comprehensive electronic spreadsheet
Why Choose New Balance 990?
In a market saturated with fleeting trends, the New Balance 990 stands out as a beacon of enduring quality. Its blend of cutting-edge technology, classic design, and cultural significance ensures that it remains a must-have for anyone who values both form and function. As the brand continues to innovate, the 990 remains a testament to New Balance's unwavering commitment to excellence.
From its humble beginnings to its status as a global icon, the New Balance 990 is more than just a shoe—it's a statement. A statement that some things are worth investing in, worth preserving, and worth celebrating. So, whether you're hitting the track, the streets, or the workplace, the New Balance 990 is the perfect companion for every step of your journey.